Diageo rum brand Captain Morgan has again been censured by UK advertising regulator the ASA – this time for implying that alcohol can overcome boredom and is capable of changing mood.
Diageo should ditch lucrative rum brand Captain Morgan altogether since the real life Captain left an orgy of bloodshed and violence across the Caribbean, Ben Bouckley argues.
Diageo brand Captain Morgan is smarting after the UK ads regulator banned an advert featuring the notorious buccaneer for encouraging ‘daring, tough and aggressive’ behavior.